Privacy Policy for Kinderwell

Last Updated: July 5, 2026

Introduction

Welcome to Kinderwell. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you use our mobile application.

Information We Collect

1. Account Information

When you sign up for Kinderwell, we collect:

Email address (from Google or Apple Sign-In)
Name (from Google or Apple Sign-In — Apple only provides your name on the very first authorization)
User ID (generated by our authentication provider)

2. Onboarding & Profile Information

During onboarding you tell us about your parenting context so the app can personalize lessons. This is stored on our servers so you don't lose it if you reinstall the app:

Your parent type (mother / father / other)
Your age
Your children's information — number of children, their age ranges, and their gender
Your parenting goals, styles you're familiar with, and emotional challenges you'd like help with
Whether your partner is involved in parenting
Whether you've enabled notifications

We do NOT collect your children's names or exact birthdates.

3. Usage Data

We collect information about how you use the app:

Lesson progress (which lessons you've started and completed)
Screen navigation (which screens you view and in what order)
Interaction events (e.g., when you tap "Continue" in onboarding, when a paywall is shown, when you tap a plan)
App lifecycle events (installed, opened, backgrounded)
Device information (device model, OS version, app version, locale, timezone)

4. Subscription Data

We collect information related to your subscription:

Subscription status (active / inactive)
Product identifier for the plan you selected
Whether a purchase attempt was started, completed, abandoned, or failed
Payment information is handled entirely by Apple and is NOT accessible to us. Your credit card number is never seen by Kinderwell.

5. Automatically Collected Data

Device identifiers (for analytics — anonymized where possible)
IP address (transient — used by our infrastructure for security; not stored long-term against your account)
Crash logs and diagnostic information (to detect and fix bugs)

6. What We Do NOT Collect

            We do NOT collect your precise geographic location.
We do NOT collect microphone, camera, contacts, photos, or health data.
We do NOT track you across other companies' apps or websites for advertising.
We do NOT sell your personal data to anyone.

        

How We Use Your Information

We use your information to:

Provide the Service
- Authenticate your account
- Save and sync your lesson progress and onboarding answers across devices
- Deliver personalized parenting content based on your family's context
Improve the App
- Analyze usage patterns (via PostHog) to understand where users drop off, which content works, and how to improve
- Detect and fix crashes and errors (via Sentry)
- A/B test alternative onboarding flows to make the experience better
- Develop new content based on aggregate user needs
Communicate with You
- Send important service updates
- Respond to support requests
- Notify you about subscription-related changes (via Apple)
Legal Compliance
- Comply with legal obligations
- Enforce our Terms of Service
- Protect against fraud and abuse

Data Storage and Security

Where We Store Your Data

Your data is stored securely using:

Supabase (cloud database provider, hosted on AWS in the United States)
Encryption: All data is encrypted in transit (TLS) and at rest (AES-256)

Security Measures

We implement industry-standard security measures:

Encrypted data transmission (HTTPS/TLS)
Secure authentication protocols (OAuth 2.0)
Row-Level Security (RLS) at the database layer so users can only access their own records
Access controls and monitoring
Automatic logout after extended inactivity

Data Retention

Active accounts: We retain your data as long as your account is active.
Deleted accounts: When you delete your account, your authentication record and profile (including onboarding answers) are removed from Kinderwell's servers within 30 days. See "Delete Your Data" below for how lesson-progress records and third-party analytics are handled — those are stored differently and their deletion behavior is described there in detail.
Legal requirements: We may retain certain data if required by law.

Third-Party Services

We use the following third-party services. Each has their own privacy policy governing how they handle your data.

1. Authentication Providers

Google Sign-In (Google Privacy Policy) — used if you sign in with your Google account
Apple Sign-In (Apple Privacy Policy) — used if you sign in with your Apple ID

2. Database and Backend

Supabase (Supabase Privacy Policy) — stores user accounts, onboarding answers, and lesson progress. Hosted on AWS in the United States.

3. Payment Processing

Apple In-App Purchase (Apple Privacy Policy) — handles all subscription payments. We never see or store your payment information.

4. Subscription Management

Superwall (Superwall Privacy Policy) — displays the paywall and reports whether you have an active subscription. Superwall receives a hashed device identifier and your product-selection events, but never sees your name, email, or Kinderwell profile data.

5. Product Analytics

PostHog (PostHog Privacy Policy) — receives events describing which screens you view, which onboarding options you select, whether you complete lessons, and paywall interactions. We identify you to PostHog using only your Kinderwell user ID so we can understand user journeys — your email address is not sent to PostHog. PostHog stores this data in the United States. We use PostHog data only in aggregate, and only to improve the app. PostHog is not used to build advertising profiles about you.

6. Crash Reporting

Sentry (Sentry Privacy Policy) — receives stack traces and app state when the app crashes or hits a handled error. Sentry does NOT receive your name, email, or profile answers. It receives device metadata (OS version, app version, device model) and error context.

Your Rights and Choices

You have the following rights regarding your data:

1. Access Your Data

The Settings screen of the app shows your signed-in identity, subscription status, and account controls (Restore Purchases, Manage Subscription, Delete Account). For a full export of your personal data (including onboarding answers), email kinderwellteam@gmail.com.

2. Correct Your Data

3. Delete Your Data

You can delete your account at any time:

Go to Settings → Delete Account
All your personal data will be permanently deleted within 30 days
This action cannot be undone

Deletion removes the following from Kinderwell's servers within 30 days:

Your authentication record (user ID, email, name)
Your profile and all onboarding answers you provided

Some data is stored differently and is described separately below:

Lesson progress on your current device — which lessons and sections you have completed is stored locally in the app's storage on the specific device you are using, not on Kinderwell's servers. This local record is not automatically wiped when you delete your account; it stays on that device until you uninstall the app, and it is anonymous (not tied to your name or email). If you re-create an account on the same device, your prior lesson-progress record on that device may be visible again. To wipe it, uninstall the app after deleting your account.
Sentry (error reports) — Sentry receives crash traces and error context tagged with your device metadata but never receives your name, email, or profile answers, so Sentry records are not personally linked to you before or after account deletion. These records may persist in Sentry's storage until they naturally age out under Sentry's retention policy.
PostHog (product analytics) — PostHog receives events keyed to your Kinderwell user ID. When you delete your account, we stop sending new events for you, and we reset the PostHog session on your current device so it does not continue tracking. However, the historical PostHog events collected before deletion are not automatically removed by PostHog at delete time. They remain associated with your (now-inactive) user ID until PostHog's retention policy ages them out.
If you would like your historical PostHog data actively purged at delete time, please email kinderwellteam@gmail.com — we will process the deletion within 30 days. We plan to add automatic PostHog data deletion to the account-delete flow in a subsequent release.

4. Export Your Data

5. Opt-Out of Communications

Kinderwell does not currently send push notifications. If we add them in a future release, you will be able to opt out through your device settings; the app will only be able to send notifications after you explicitly grant the iOS notification permission when we first ask.

6. Withdraw Consent

You can withdraw consent for data processing by deleting your account.

Children's Privacy

Kinderwell is designed for parents and caregivers — its users must be 18 or older. The app is not intended for use by children, and we do not knowingly collect any personal information directly from children under 13. If we discover we have collected such information from a child under 13, we will delete it immediately.

However, because Kinderwell is a parenting app, the parent using the app will tell us about their child or children in order to personalize lessons. Specifically, during onboarding a parent may tell us about their children:

Number of children
Age range (e.g. "0–1", "2–4", "5–7") — not exact birthdates
Gender (or "prefer not to say")

This information IS transmitted to our servers (Supabase) and stored in the parent's account so that lesson personalization survives reinstall or a device change. Age range is also sent to PostHog as an anonymized user property so we can understand which cohorts benefit most from the app and improve the experience for each.

We do NOT collect your children's names, exact birthdates, photos, voice recordings, contact information, or any other directly identifying details. We do NOT communicate directly with your children.

The parent providing this information has full control:

They can delete it entirely via Settings → Delete Account
They may choose to skip questions during onboarding
To correct or update this information without deleting the account, contact us at kinderwellteam@gmail.com. We plan to add in-app editing of onboarding answers in a future release.

International Data Transfers

Your data is transferred to and stored in the United States. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

For users in the European Economic Area (EEA), we comply with GDPR requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Updating the "Last Updated" date at the top of this policy
Posting a notice in the app for significant changes

Your continued use of the app after changes are posted constitutes acceptance of the updated policy.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of the sale of personal information (we do NOT sell your data)
Right to non-discrimination for exercising your rights

To exercise these rights, contact us at kinderwellteam@gmail.com.

European Privacy Rights (GDPR)

If you are in the European Economic Area, you have additional rights:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent

To exercise these rights, contact us at kinderwellteam@gmail.com.

Legal Basis for Processing (GDPR)

We process your personal data based on:

Consent: You provide consent when creating an account and completing onboarding
Contract: Processing is necessary to provide the service you subscribed to
Legitimate Interest: To improve our service and prevent fraud
Legal Obligation: To comply with applicable laws

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: kinderwellteam@gmail.com

Response Time: We aim to respond to all inquiries within 7 business days.